A painted tree with children holding hands beneath it

10 Better Foundation

what would happen if each of us tried to be just 10% better?

What if we all were just 10% better?

More kindness. More generosity. More patience. More time. More help.

Not perfect. Just 10 Better.

Maybe for you it's donating 10% more time, more money, or a gift for a toy drive. Maybe it's seeing something that needs change and being the change agent. Nothing is too small as long as we move consistently to being 10% better in some way.

If 10% is out of reach right now, try this: 10% better of 10% better is just 1%. Everyone has 1%.


Imagine the cumulative effect.

What if millions of people each did just a little more?

Not twice as much.

Not everything.

Just 10% more.

Ten percent more generosity.

Ten percent more kindness.

Ten percent more patience.

Ten percent more time helping someone else.

No one person changes the world alone.

Millions of people making millions of slightly better choices might.

That's 10 Better.


Examples of going 10 Better

Almost anyone can participate. That is the whole point.

Give 10 Better

Give a little more to something you already believe in.

Help 10 Better

Volunteer another hour. Carry someone's groceries. Help a neighbor.

Live 10 Better

Be more patient. Let somebody merge. Hold the door.

Work 10 Better

Mentor someone. Teach something. Give someone an opportunity.

Share 10 Better

Tell someone what you did and encourage them to do something too.

They did 10 Better

Make someone else a hero by sharing what you saw them do — and keep doing.


What people are doing

I know how to build a growth plan for a business. Lately, I’ve realized I need to be just as intentional about the life I’m building. I’m Paul June: husband to Sara, dad to three daughters, youth soccer coach, friend, and founder of Barrel O’Monkeyz. On any given day, I’m moving between school schedules, practices and games, client work, rebuilding my agency, and medical needs for my kids, my wife, and myself. I love this full life. I also know how easy it is to give every role a piece of me and arrive home with too little left for the people I love most. That’s the balance I’m working on. I want to be a better dad who is present for the ordinary moments, not just the big games and events. I want to be a better husband who makes time with Sara a priority, not something we squeeze in after everything else. I want to be a coach who helps kids grow in confidence and character, and a friend who does more than say, “We should get together soon.” The annual trips, quick getaways, and afternoons at the beach matter. They keep us connected. I also want to be a better businessman and business partner. Rebuilding BoM takes focus, energy, and faith in what we’re creating. I want to lead well, honor my commitments, and build a business that supports a good life for my family and the people I work with. That means learning when to push, when to delegate, and when to put the phone down. My health is part of this story, too. I’ve lost more than 30 pounds, and I want to keep building strength and longevity. I want the energy to coach, travel, enjoy time with Sara, and keep up with my daughters for years to come. Taking care of myself is one way I can show up for them. Then there’s my relationship with God. My faith matters to me, but I haven’t been as consistent with church or a daily routine as I want to be. I’m looking for a rhythm that makes room for prayer, gratitude, and connection with my church community—something I can live, not just intend. I don’t need a perfect calendar or a complete reinvention. My “10 Better” is a series of choices: one more conversation with my girls, one date with Sara that stays on the calendar, one workout, one call to a friend, one step toward a steadier faith practice, and one clearer boundary around work. I’ll miss some days. I can begin again the next morning. The story I want my family and friends to tell about me isn’t that I was busy. It’s that I showed up. And if I can get a little better at that each day, I’ll be building a life that reflects what matters most to me.

PAUL C JUNE, El Cajon

What an amazing thought for us all to just do, give, be a little better. 10% better…and what an impact that can make on our lives and our communities. I was inspired by the 10 Better Foundation and was able to make a donation towards rent for our friend who was struggling after a major accident. Our group came together and helped her to keep a roof over her head and her children’s heads. We were able to show our love and God’s love to her family in a tangible way.

Jenny Cassity, Huntington Beach, CA

I want to change attitudes toward fostering. I started the 10 Better Foundation a few years back to motivate me. I believe much is expected to whom much is given. Over the years I've been involved in youths and at risk teens. I know America doesnt have enough foster homes and certainly not enough training of foster parents to break the cycle of childhood trauma. My 10 Better is to launch in the next 6 months is a long term communication and recruiting campaign to elevate foster parents as heros to fellow Americans and ultimately result in more foster parent volunteers. We know communication campaigns work - just look at how much smoking has declined over the years. Wish me luck.

Trish, HUNTINGTON BEACH


We don't have to do much. I'm thinking just 10% more. Give 10% more. Help 10% more. Be 10% kinder.

Can you do less honking, less flipping the bird? Can you help at the food bank? Call somebody who's lonely. Buy somebody a cup of coffee, or better yet buy them their groceries.

So what's your 10 Better? Think about it. Talk about it. Share it.

Go 10 Better.

— Trish Wright, founder


You did something better. Now pass it on.

Share your story and challenge 10 people to find their own way to go 10 Better.

Share your story

Challenge 10 — the part where you name ten people — is coming. For now, tell someone yourself.